Planning developed in partnership with the Binder agency for Caixa Econômica Federal. The challenge of the job was to revitalize and update the use of savings accounts by Brazilians.
For this work, we acted strategically with business intelligence studies, social launch, immersion with employees and clients, as well as pre-testing to validate the positioning and the campaign.
Agency: Binder
Client: Caixa Econômica Federal
Year: 2024
The campaign aimed to celebrate Agroamigo's 20th anniversary in a memorable way, connecting generations of customers benefited by the brand.
The insight came from connecting Lucy Alves and Dominguinhos (through Artificial Intelligence). The planning process guided this path, in addition to research phases to mitigate potential risks and benchmarking for activations and follow-ups.
Agency: View 360
Client: Banco do Nordeste
Year: 2025
Planning developed in partnership with the Binder agency for SENAC RJ. The challenge of the job was to broaden the connection with the public in a new moment for the educational segment and the brand.
For this work, we acted strategically with business intelligence studies, social launch, immersion with employees and clients, in addition to pre-testing to validate the positioning and the campaign.
Agency: Binder
Client: SENAC RJ
Year: 2024 and 2025
Planning developed in partnership with the Binder agency for the Hortifruti chain. The challenge of the job was to carry out a complete rebranding of the communication.
For this work, we acted strategically with planning, immersion with our own methodology, definition of archetypes, rounds of qualitative and quantitative research, and pre-testing.
Agency: Binder
Client: Hortifruti
Year: 2023
Despite being an authority on sustainable practices in Brazil, CAIXA had never before positioned itself and assumed this prominent role through its communication.
The campaign carefully planned a strategic phasing that created this space, with a distinctive creative narrative, culminating in COP30.
Agency: Binder
Client: Caixa Econômica Federal
Year: 2025
In recent years, we have worked with agencies and business groups from various countries, strengthening good partnerships.
Rodrigo is a strategic partner with a rare combination of skills. Consistent and extremely agile. Profound, humane, creative, objective, and assertive. I love his good humor, his firmness, the clarity with which he conducts processes, and the complete responsibility with which he delivers on what was agreed upon.
And ComPlan performs very well on its own, or on projects parallel to the agency's day-to-day operations. It flows in an inclusive, organized, and collaborative way with the various teams.
He was fundamental in winning new and important accounts for the agency.
ComPlan doesn't act like a freelancer; that's the starting point. They are truly committed to the job, demonstrating leadership, understanding the big picture, building relationships, and SOLVING problems. They go far beyond their assigned tasks, collaborating with others and leading the process practically.
It's an extremely professional team with strong emotional intelligence; they fit in and adapt very well to other teams, providing feedback, insights, and tools. These are very positive impressions that are shared not only by the team but also by clients and partners
I can say without hesitation that Rodrigo is among the most competent, committed, and empathetic people I have ever worked with. When he is on a project, I am certain that the work will be delivered with excellence and on time, two things that often seem contradictory.
At the helm of ComPlan, Rodrigo brought his inspiring way of working to the team, leading a strategic team that makes a difference in any business challenge it undertakes. We remain strong in our partnership. I am happy to have Rodrigo and ComPlan with us on our projects.
For almost 10 years, we've had Rodrigo working alongside Morya, through various phases and challenges. In all of them, we've always clearly seen what are also Morya's three pillars: Consistency, Content, and Creativity.
Now, with ComPlan, he was fundamental in winning important accounts, including the Government of Ceará recently.
His strategic vision and that of his team give us the confidence we need to deliver differentiated results that positively surprise our clients.
Rodrigo and the Complan team act as true strategic partners.
They demonstrate high commitment, a collaborative vision, and creativity, adding depth to discussions and contributing decisively to the success of projects.
All this work is conducted with ease and positive energy, coupled with a fundamental attribute: strict adherence to deadlines.
Melina Romariz
Ex Chief Strategy Officer - Propeg
Lucas Daibert
Partner and VP of Strategy - Binder
Janaína Santana
Customer Service Director - Morya
Lorena Oliveira
Partner and General Director Binder BSB
Cláudio Carvalho
CEO - Morya Comunicação
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